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The force is strong with pringles

01 April, 2005
Page 56 
Pringles is launching its biggest ever movie tie-in this spring, with Star Wars Episode III Revenge of the Sith.
The on-pack promotion – Win the Pringles Jedi Challenge – is in-store now, running across four of Pringles’ 200g flavours.Cans will feature special Revenge of the Sith themed character matches – Anakin Skywalker on original, Yoda on sour cream & onion, Obi-Wan Kenobi on salt & vinegar, and Darth Vader on hot & spicy.Consumers who find a light sabre sticker under their seal will be the winners of some official Star Wars prizes.The top prize is a five-day vacation in California, the highlight of which ise two half days of intensive training with the Lucas film stunt team in light sabre fighting techniques used by Anakin Skywalker and Obi-Wan Kenobi in Episode III Revenge of the Sith. Paul Lettice, Procter & Gamble’s trade marketing manager, says: “Pringles’ Win the Jedi Challenge is one of the most exciting on-pack promotions Pringles has ever done, and it provides the perfect opportunity to encourage retailers to stock up and take full advantage to increase sales and profits. Revenge of the Sith has massive consumer awareness among all consumer groups and we expect this promotion to be a big success.”0800 013 5000