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product news: Jack Link's moves into Biltong

John Wood ·

Meat snacking producer Jack Link’s has unveiled the launch of its Biltong, joining the range of jerky and meat snack products.

Made using 100% lean beef to a traditional South African recipe, the new addition claims gluten free, low fat and protein rich credentials.

On the go snacking and at home consumption are the two biggest purchase occasions for the category, so to ensure demand is met, Jack Link’s Biltong will be available in both a 25g pack and a larger 70g pack designed for sharing at home.

To support the new launch and encourage repeat purchase, Jack Link’s will be investing in and out of store to ensure the category continues to grow and is effectively supported.

Jack Link’s Biltong has an RRP of £1.50 for a 25g pack and £2.99 for a 70g pack.

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