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product news: Mondelez unveils Halloween innovation

John Wood ·

Mondelz has unveiled new products for the Halloween season which it says will be suit both the self-treat and trick or treat occasion.

New Cadbury Goo Heads will be available in creepy skeleton, pumpkin, Frankenstein, Dracula or were-wolf variants.

Each head is filled with gooey white fondant encased in a Cadbury chocolate shell. The product will be available individually or in a pack of five.

Goo Heads, are being joined by Cadbury Goo Head Minis, which include a selection of individually wrapped, mini skeleton, pumpkin, Frankenstein, Dracula or were-wolf heads filled with gooey fondant intended for sharing.

In addition, 2017 NPD, Maynards Bassetts Creepy Chews, is returning for another season. Each chew is individually wrapped, and has a soft-filled centre in either orange or strawberry.

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