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product news: PepsiCo relaunches Sunbites brand

John Wood ·

PepsiCo is bolstering its better for you snacking portfolio with the re-launch of its Sunbites brand.

This month the portfolio will introduce refreshed packaging, supported by a new TV advert and integrated campaign.

The new look is intended to help the products stand out on shelf and highlight the ingredients.

Sharon Barraclough, marketing director for UK Snacks at PepsiCo, commented: “Sunbites has a loyal fan base and we want to continue maximising awareness of the brand as the demand for ‘better for you’ options increases. The TV advert will ensure the brand is front of mind for shoppers and it will also encourage people to try the latest addition to our range, Sunbites Veggie Harvest.

“The new brand positioning is around championing the power of a little good, from how good our Sunbites products taste, to how we can give back and deliver goodness through initiatives like our partnership with Care International.”

The Sunbites integrated marketing campaign will kick off with the new TV advert, and will also include new digital comms, a brand new website, in-store assets and PR campaign.

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