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BP TV GOES LIVE

22 December, 2006
Motorists filling up at BP sites may soon be able to catch up on the latest news, local weather, live local traffic reports and special offers in-store, while filling up with fuel.
TV screens have been switched on at three trial sites - two in Milton Keynes and one in Derbyshire. If successful the pilot will be rolled out to more sites. Screens will be placed at petrol pumps, as well as in-store. A similar trial has started at BP sites in the US.Chris Sedgwick, BP Retail’s global retail marketing innovation director, said: “So far in the UK, there has been little innovation on petrol forecourts. BP’s aim is to change that. We want to enhance the customer experience at site.”The sites chosen for the trial are two company-owned Connect sites in Milton Keynes, at Wavendon Gate and Emerson Valley, and one dealer site, BP Meteor Service Station in Alfreton, Derbyshire.