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product news: Energizer unveils addition to battery portfolio

John Wood ·

Battery brand Energizer is launching an addition to its battery portfolio with the arrival of the Energizer Ultimate Lithium coin range.

The new performance specialty battery range caters to the increased demand for longer-lasting batteries for smaller high-tech devices.

Energizer has factored shelf life into its product innovation for this specialty battery range, which holds power for up to eight years in storage.

The new range will be available in CR2025, CR2032 and CR2016 sizes. The CR2032 size, being the most popular, will also be available in a larger multi-pack.

Amanda Broderick, Energizer marketing director - modern markets, commented: “We are seeing an increasing demand from shoppers for longer-lasting batteries for their devices. With the type of everyday devices rapidly changing, we are delighted to introduce a product that will power the likes of fitness devices, smart home products and handheld items.

“The new Energizer Ultimate Lithium coin is our longest-lasting specialty battery range so far, which has performed extremely well in consumer surveys as a high performing product to power consumers’ most important devices.”

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