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Candy's soccer scene
Published:  05 December, 2006

Mike and Ike - one of America's top-selling candy brands - is receiving its first consumer advertising support following what has been described as a "spectacularly successful" UK launch.

The range features Fabulous Fruits, Berry Blast and Tropical Typhoon - all fat-free candies with fruit juice flavours, in eye-catching 55g packs which retail for around 44p.

Steve Foster, UK marketing director for Just Born Inc, says that following its "overwhelmingly positive" response from UK retailers and consumers, Mike and Ike is now advertising at Everton and Charlton Premiership football grounds and is also undertaking a nationwide consumer sampling roadshow - supported by regional press ads.

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