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product news: Haribo unveils Squidglets

John Wood ·

Haribo has extended its range with the launch of Squidglets, bringing a mix of shapes to the confectionery aisle in a new soft-textured recipe.

Packs of Squidglets feature six cube shapes with fun expressions available in a variety of flavours and colours including; a pink strawberry-flavoured heart face; a green apple-flavoured tongue face; a blue raspberry-flavoured smiling face; a purple cherry-flavoured winking face; a brown cola-flavoured shocked face and a white vanilla-flavoured innocent face.

Alison Satterthwaite, brand manager at Haribo UK, commented: “We are very excited to launch Haribo Squidglets. Developing a treat that is tasty and enjoyable but also has real personality and shelf presence is what Haribo is all about – we know this product will become another firm consumer favourite.

“Customer insight has shown that soft-to-eat treats are becoming increasingly popular, so we are happy to add a new recipe to our range, giving consumers even more choice and a further opportunity to share and enjoy.”

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