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product news: Carling kicks off gold can promotion

John Wood ·

To coincide with a summer of World Cup football, beer brand Carling has launched a promotion within the off-trade, giving consumers the chance to win cash.

One hundred gold cans have been hidden within random packs of Carling Lager and Carling Apple Cider, and consumers who find them will win £1,000.

The campaign is being supported through point of sale in-store and via Carling’s social channels.

Carling brand director Miranda Osborne said: “There’s a huge summer of football to look forward to and we are building on that excitement by supporting key off-trade partners with this promotion.

“While we can’t promise those consumers who find a golden can the keys to our brewery, we can promise a bit of spending money that will certainly help stock the beer fridge to enjoy the action with.”

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