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Pladis adds chocolate Flipz to its UK range

Pladis has added one of America's favourite treats to its UK portfolio the chocolate-covered pretzel snack, Flipz. The launch follows a huge popularity surge for Flipz in the US, where it is currently worth $61m having seen double-digit growth over the past three years. Available in 100g pouches (rrp 1.50) in Milk and Dark Chocolate variants this will be the first time Flipz has been widely available in the UK.

020 8234 5000www.betterbiscuits.com