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Volvic refreshes Touch of Fruit with less sugar

Volvic is relaunching its entire Touch of Fruit original range, with half the sugar and new look 'refreshing' packaging.

The reformulated range took 18 months of development. Through using stevia leaf extract Volvic says it has managed to halve the sugar content from 4.8g/L to just 2.4g/L while maintaining the same taste. The relaunch will be supported with the brand's biggest ever marketing campaign: 'Well that's refreshing'.

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