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product news: PepsiCo sets up World Cup team

John Wood ·

Three PepsiCo brands are coming together this summer to encourage shoppers to host their big night in with its range of snacks and beverages, and get behind their favourite football team.

The Power of One campaign features an on-pack promotion offering prizes across selected formats of Walkers Tear ‘n’ Share, Walkers Stax, Doritos and Pepsi Max.

For the chance to win prizes including high definition TVs, branded sharing snack bowls, Pepsi glasses or product, shoppers simply need to purchase any two items from the range, register online at one of the brands’ dedicated websites and enter the codes found on-pack.

Consumers can then spin the carousel to see if they can score the Perfect Match (3 matching icons) and win a prize to enjoy in front of the next game.

Andy Hawkswell, Walkers marketing manager, said: “With over 80,000 prizes up for grabs, we are excited to be launching our biggest ever Power of One promotion to really help the nation get together and cheer on their favourite team. We have recruited Lionel Messi, Dele Alli and Gary Lineker who will be appearing on packs to maximise awareness and capture the nation’s love of the beautiful game.”

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