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product news: Wagon Wheels roll into teacakes

John Wood ·

Burtonís Biscuit Co is introducing a new product from one of the UKís best known biscuit brands, with the launch of Wagon Wheels Teacakes.

The new product incorporates Wagon Wheels taste and texture, but in a mallow teacake with a jammie centre, targeting the smaller, less filling Wagon Wheels at new eating occasions such as an afternoon snack or a little pick me up.

ďWeíre introducing a modern twist to a traditional teacake, targeting value conscious consumers looking for a great-tasting, but slightly less filling treat thatís ideal for sharing with friends and family,Ē said Mandy Bobrowski, Burtonís Biscuit Co UK and Ireland marketing director.

Wagon Wheels Teacakes (120g; RRP 70p) feature a new pack design and comprise eight teacakes per pack, in outers of 14.