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product news: Kettle Foods relaunches smaller PMPs
Published:  04 May, 2018

Targeting the Big Night In, Kettle Foods is relaunching its range of smaller price-marked sharing bags specifically for the independent convenience sector.

Available in cash and carry and wholesalers, the new 80g bags are available in the top five selling seasonings of Kettle Chips: Lightly Salted, Sea Salt & Balsamic Vinegar, Sea Salt with Crushed Black Peppercorns, Mature Cheddar & Red Onion and Sweet Chilli & Sour Cream.

To highlight that they are an affordable treat, and prompt trial, the bags are clearly price marked at £1.

Sarah Gibson, Kettle Foods channel manager, said: “The new £1 range of Kettle Chips is a great way to prompt trial and up trade consumers. We encourage convenience retailers to make the most of this opportunity, particularly during the busy World Cup and BBQ season when people across the country will be entertaining friends and family and looking for sharing snacks that offer real quality and provenance such as Kettle Chips.”

In addition to the new price-marked packs, Kettle is aiming to boost sales with advertising support. The ‘Real Food Real Pleasure’ campaign is a £3m brand investment.