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product news: Trebor brings back Get Minted promotion

John Wood ·

The Trebor mint brand’s convenience channel-exclusive promotion, Get Minted, is returning for a second year.

The promotion will run until 17 June with an aim to drive excitement and sales by offering consumers a chance to win one of 102 prizes ranging from £50 to £5,000. Consumers can win by simply unwrapping Trebor packs and finding a ticket revealing if they’ve won a cash prize.

For retailers who stock Trebor and display the Get Minted POS, Mondelēz International will match the value of each cash prize where winning packs are purchased.

Get Minted was launched last year and sales increased by 8.5% in independents and symbols during activation period.

This year’s promotion will be extended to include 2017 NPD, Trebor Softmints Pots 100g and Trebor Sugar Free Mighties Megapack 44.5g.

Carly Sharpe, brand manager for Trebor, said: “Trebor is the UK’s number one mint brand and its single rollpacks sell faster than all other mints3 so it is important that retailers stock a full range of Trebor products to maximise sales. Our latest competition will create excitement that will encourage consumers to purchase Trebor in store to give themselves, and the retailer, a chance to win big.”

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