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product news: Butterkist advert returns to TV

John Wood ·

Popcorn brand Butterkist is returning to TV screens this March with its “Make the Moment” advert.

The advert is promoting Butterkist’s Sweet & Salted flavour.

Jeff Swan, marketing director at KP Snacks, said: “The ‘Make the Moment’ campaign was a great success last year, reminding consumers just how delicious Butterkist is.

“We are to bring the advert back to TV screens for 2018, using it as the perfect opportunity to raise the credentials of Butterkist Sweet & Salted as the tastiest Sweet & Salt popcorn on the market.”

The advert is part of a £1m advertising investment running from 8 March to 1 April.

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