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product news: Haribo revamps Easter range

John Wood ·

Haribo’s Easter Range has been given a new look and a new treat.

New for 2018 is Haribo Bunny ‘n’ Friends, a gift that contains cute bunny, sheep and chick shaped sweets all wrapped up in a bunnyshaped box. This latest addition to Haribo’s Easter gifting follows the success of Chick ‘n’ Mix which is filled with tangy chicks, Starmix’s favourite Egg and pink and white squishy mini marshmallows.

Catering for sharing this Easter is Haribo Spring Time Friends and Jelly Bunnies, which features the texture found in jelly babies. Farm Animals Z!ng, previously Fizzy Farm Animals, is also heading back into store with its Tangfastics original sour mix recipe.

All these products have a new look, offering standout on shelves to drive sales.

Claire Caley, seasonal brand manager at Haribo UK, commented: “Sweets play a crucial role at Easter, not just offering an alternative to traditional chocolate but providing the variety and formats that are fit for purpose – whether that’s treats for gifting, sharing or Easter hunting.”

Haribo Easter Hunt is also back. This multi-pack comes in two pre-portioned formats containing either 11 or 22 mini bags. Each is packed with gums and jellies in bunny, chick and lamb shaped pieces

01977 600266

www.haribo.co.uk

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