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product news: Boost adds punch variant

John Wood ·

Boost drinks is introducing a new sugar free Punch Power 250ml can.

Punch is the fastest growing flavour in Energy and Boost is launching its own SKU to the market this March to attract new customers to the drinks fixture.

The new Punch Power flavour features a fusion of mango, passionfruit and cranberry flavours. The pack design uses bold colours to differentiate from other flavours, create stand out on shelf and complement Boost’s growing core flavours range. The launch will be accompanied by a range of point of sale, including in-depot display pieces and retailer shelf wobblers.

Simon Gray, founder and managing director of Boost, said: “As an independent company that supplies only to independent retailers, we wanted to create a product that we know will appeal to the growing number of shoppers looking for healthier soft drinks that don’t compromise on taste or price.

“At Boost, we never sit still and we’re always looking for ways to help attract new shoppers to the drinks fixture through new and exciting products that capitalise on the biggest trends in flavours and formats.

“We understand the challenges affecting retailers currently around the sugar levy and we want to support our customers by offering more low sugar options that don’t move away from the much-loved Boost taste. We’re confident Punch Power delivers the great flavour, fantastic taste and exceptional value that our customers have come to expect from us.”

Punch Power Sugar Free will be available in 250ml cans in cases of 24 from March 12.

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