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product news: Yorkshire Tea launches decaf PMP

John Wood ·

Yorkshire Tea has launched a new Yorkshire Tea Decaf price-marked pack (PMP), exclusively for the wholesale and convenience channels.

The black tea brand has extended its Decaf range to include a 40s PMP to better serve the wholesale and convenience channels. Previously Yorkshire Tea’s Decaf PMP has been available in an 80s pack size. It will be in a small case size of five.

Helen Boulter, channel controller at Taylors of Harrogate, said: “We understand how important price-marking is for the wholesale and convenience sectors and are delighted to be able to launch this new PMP, which is the perfect size and price for both sectors.

“We go to great lengths to make tea properly – especially for our decaf. We created a blend of top-quality African teas that don’t lose their flavour when they’re decaffeinated, so you can cut down on caffeine and still enjoy a lovely cup of tea.”

The new Decaf PMP will be priced marked at £1.89.

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