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product news: Müller reformulates Müllerlight Fruitopolis
Published:  09 February, 2018

Müller has reformulated its Müllerlight Fruitopolis range, so that it includes no added sugar, although it will still contain naturally occurring suger.

Following the dairy brand’s reformulated Müllerlight Greek Style range with 0% added sugar, the new Fruitopolis recipe contains over 30% less total sugar.

The new recipe is available in three flavours: Strawberry; Cherry and Peach, and Passionfruit, in 130g single flavour four-packs and the RRP is £2.69.

Michael Inpong, chief marketing officer at Müller, said: “Since we launched Fruitopolis in 2012 and then reformulated our Müllerlight Greek Style range with 0% added sugar in 2017, the feedback has been really positive. Müller exists to bring everyday moments of pleasure and we’re delighted to introduce consumers to the improved Müllerlight Fruitopolis recipe.

“As a business we’re continuing to take significant steps, underpinned by our unprecedented investment, to not only reduce added sugar across our brands, but to empower consumers to make healthy, active and balanced lifestyle choices. As Official Yogurt of British Athletics, we’re currently gearing up for another three sensational events in 2018, for which we have branding and activation rights.

“We have big plans to grow key brands, like Müllerlight, and our reformulated Fruitopolis recipe is an exciting milestone.”