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product news: KP Snacks brings back Hula Hoops Hands full ads

John Wood ·

Hula Hoops back on TV screens this February with its ‘Hands Full’ advert.

The advert is part of a £1.5m campaign encompassing TV, social media, digital platforms, OOH posters and shopper marketing, and according to brand owner KP Snacks the campaign is set to reach 88% of adults and 81% of households with children.

Jeff Swan, marketing director at KP Snacks, said: “The Hand’s Full campaign gave retailers a huge uplift of Hula Hoops sales last year, which is why we are bringing it back to TV screens in 2018. It’s is an incredibly exciting time for the brand as it has passed the £100m mark, and the advert is a great opportunity to emphasise the playful personality of the brand and appeal to wider range of adults.”

The TV, social and digital campaign will run until 8 March, while OOH posters will be displayed from 12-25 February.

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