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Battery bonanza

02 October, 2006
Page 76 
Energizer is offering impulse retailers a deal on batteries to boost sales during the key Christmas selling period. The package includes a counter-top display case and a competition giving retailers the chance to win a 42-inch plasma TV.
Retailers buy 36 packs of Ultra+ AA4 batteries and get 14 packs of Ultra+ AAA4 free, worth 47. The case comes with two header cards - 'buy 1 get 1 free', for retailers wanting to run a promotion, and 'don't forget your batteries'.Marketing manager, Sarah Richardson, says the package was designed specifically for the impulse sector: "The trade asked for an easy sell, something that does what it says on the box. So that's what we've done."0845 601 0169