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product news: McVitie's adds to Hobnobs Nibbles range

John Wood ·

A new Hazelnut flavour has been added to the McVitie’s Hobnobs Nibbles range.

The new flavour joins the existing range including Digestives Nibbles Milk Chocolate, Dark Chocolate, Caramel, and Milk Chocolate Orange, as well as Hobnobs Nibbles Milk Chocolate.

Kerry Owens, pladis UK marketing director sweet biscuits, commented: “Our McVitie’s Nibbles range has performed exceptionally well over the last year, in part due to the increasing popularity of the evening sharing occasion.

“We’ve added Hazelnut to the Hobnobs Nibbles range, as nut-flavoured products are in high-demand and trend-forecasts show it will continue to grow over the next five years.”

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