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product news: Mondelez adds to Mikado range

John Wood ·

Mondelez International’s is bringing a new flavour to its Mikado biscuit brand with the launch of Mikado Dark Intense.

The new product combines the Mikado biscuit with melted cocoa, layered with 70% dark chocolate and sprinkled with a hint of salt.

Katie Dade, Mikado brand manager, commented: “Mikado has flourished since we launched it in the UK in 2009 and is now worth £7.3m.

“Mikado is a versatile snack that is ideal for on-the-go, and this latest product will help bring a delectable moment during the afternoon slump.

“Premium and dark chocolate are the fastest growing segments in chocolate, and coupled with positive consumer testing and marketing support throughout 2018, we believe this launch will help retailers drive incremental biscuit sales.”

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