Forecourt Trader

Darkening your door

02 October, 2006
Page 76 
A dark chocolate version of Cadbury's Flake will hit the shelves this month. Targeted at 18- to 39-year-old women, Flake Dark aims to exploit the increasing popularity of dark chocolate, which has seen sales growth of 13% year on year.
The launch is backed by a 3.8m marketing spend, including Coronation Street sponsorship and sampling. In-store support includes shelf-ready packaging and innovative counter and floor displays.The product is available from October 9.0870 191 7342