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product news: Yazoo introduces one litre PMP

John Wood ·

Milk drink brand Yazoo has launched a price-marked version of its 1 litre bottle.

Supported with in-depot advertising, the brand plans to shake-up sales, and encourage retailers to stock up on its latest offering to re-vamp their chiller ahead of the New Year.

The permanent line is now available to wholesalers and independent retailers, in Yazoo’s core flavours: chocolate, banana and strawberry.

Richard Duplock, Yazoo marketing manager at FrieslandCampina, said: “More than ever, shoppers are looking for value for money. We already have PMP offerings in our on-the-go size, and have seen just how popular they are. Strategically it made perfect sense to launch a PMP version of our 1 litre bottle, and we are confident it will help retailers to boost sales and continue to win customers’ trust.”

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