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Volvic targets 'New Year, new you' consumers
Published:  13 December, 2017

Volvic has expanded its range of Touch Of Fruit sugar-free flavours with the launch of Summer Fruit Sugar Free in 50cl and 1.5ltr formats both of which are available now. In addition, a special-edition Watermelon Sugar Free will hit shelves in a 50cl format in late January.

The launches will be backed by a heavyweight marketing campaign from January, centred around health and the 'New Year, new you' mindset that many consumers embrace after Christmas.

020 8799 5800https://corporate.danone.co.uk