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Rustling up hot snacks

06 September, 2006
Page 52 
Microwaveable snacks brand Rustlers has invested £5m in a relaunch and is giving five retailers the chance to trial its new range by giving away £250-worth of product.
Each winner will receive a selection of Rustlers products, worth £50 at retail price, including the newly-launched sausage & bacon breakfast bap, Italian chicken sandwich and chicken tikka naan. Completing the line-up are the best-sellers from the original range - the flame-grilled quarter pounder, flame-grilled chicken sandwich and BBQ rib.Rustlers says the relaunch aims to widen consumer appeal beyond its existing core target of young men. New packaging features a '0 to tasty in 70 seconds' strapline to reinforce the brand's convenience. The pack also has a new 'hot plate' feature for more even heat distribution throughout the bun.