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product news: Nestlé offers chance to win hydration station visit

John Wood ·

Nestlé Pure Life Hydration Station was recently situated at the Spar, Chester Court, near Regent’s Park where store owner, Dilip Patel, and his team welcomed customers and commuters to the store, encouraging them to stay hydrated.

With the display outside the store, the added theatre created excitement for shoppers on their daily commute. Nestlé Pure Life is now offering one retailer the opportunity to win the Hydration Station at their store, encouraging shoppers and their local community to keep hydrated.

Dilip Patel said: “We were pleased to be contacted by the Nestlé Pure Life team to host the Hydration Station for a day and see how this simple addition increased footfall. Placing the display right outside the store drew shoppers into the shop who were perhaps not already considering a purchase with us. I am delighted that the activation led to increased bottled water sales vs the previous week. It can sometimes be easy to forget to drink enough water in our busy days, so my mission is to champion my community to do so this more often.”

Silika Shellie, head of category and shopper development at Nestlé Waters, said: “We’re delighted with the results of the Hydration Station’s visit to its first store and are now offering another lucky retailer the opportunity to host the display. At Nestlé Waters, we champion the importance of staying hydrated and want to work with independent retailers to help them share that message with their own communities.

“All retailers can encourage additional bottled water sales by using signposting in store, in locations such as the till-point or the soft drinks fixture and with secondary sitings, including water in meal-deal offers and bundle deals.”

To stand the chance of winning this exclusive prize, retailers should send their name, address and telephone contact number on a postcard to:

Hydration Station competition

Cirkle

Canon House

27 London End

Beaconsfield

Buckinghamshire

HP9 2HN

The closing date is Friday 1st December and Nestlé Waters will be in touch with the winning retailer to schedule the siting of the Hydration Station.

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