Forecourt Trader

New look Vaseline range

06 September, 2006
Page 52 
The Vaseline skin care and deodorant range has been revamped and includes new packaging, improved formulations and the launch of a new moisturiser.
The relaunch of the brand, owned by Unilever UK Home & Personal Care, is supported by a £4m marketing campaign, which communicates the need to moisturise every day.The redesign includes a modernised bottle shape for the Vaseline Intensive Care range with new label icons and colours for better standout on-shelf.Unilever recommends forecourts stock a core range which includes the Essential Moisture, DermaCare and Hand & Nail products. Meanwhile, the new Healthy Feet & Legs product is designed to leave skin feeling relaxed and revived. Unilever is giving five retailers £50-worth of Vaseline products.