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New look Vaseline range

06 September, 2006
Page 52 
The Vaseline skin care and deodorant range has been revamped and includes new packaging, improved formulations and the launch of a new moisturiser.
The relaunch of the brand, owned by Unilever UK Home & Personal Care, is supported by a £4m marketing campaign, which communicates the need to moisturise every day.The redesign includes a modernised bottle shape for the Vaseline Intensive Care range with new label icons and colours for better standout on-shelf.Unilever recommends forecourts stock a core range which includes the Essential Moisture, DermaCare and Hand & Nail products. Meanwhile, the new Healthy Feet & Legs product is designed to leave skin feeling relaxed and revived. Unilever is giving five retailers £50-worth of Vaseline products.