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Product news: New fun range from Maynards Bassetts

Merril Boulton ·

Maynards Bassetts is bringing more light-hearted fun to the candy bags category with the launch of a new range - its first since the launch of the brand in 2016.

Available in 70g non price-marked packs and 50p PMPs, Maynards Bassetts has introduced five new playful packs – Beaming Beasts Jellies (fruit flavoured animals), Cheery Slices Gummies (watermelon slices), Silly Snakes Jellies, Chuckle Drops Gummies (sour gummies) and Straw’Merries Jellies. 

A full range of vibrant POS will also be available to help retailers drive excitement in store.

Claire Molyneux, marketing manager for Candy at Mondelēz International, said: “Small bags is a growing category and soft jelly leads candy with a 51.3% share, making it a great opportunity for retailers.

“Our new range aims to recruit younger consumers to the category with a variety of shapes and flavours unique to the current Maynards Bassetts range. What’s more, the packs can be folded and the smiles graphic placed in front of the mouth to create a silly face, bringing more shareable fun to the experience.”