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product news: Ribena revamps cartons

John Wood ·

Ribena is disrupting the cartons segment with the launch of an exclusive new flavour, Pineapple & Passion Fruit.

The tropical flavour, developed to help independent retailers take advantage of the growing consumer interest in this flavour profile, is available now. In conjunction with this launch, the full cartons range has been redesigned with the brand’s fruity packaging to drive additional sales.

Charlotte Flook, marketing controller Ribena, Lucozade Ribena Suntory, said: “Through the launch of the new Pineapple & Passion Fruit cartons, we’re opening up a real opportunity for independent retailers to offer something new. Tropical flavours are already hugely popular with consumers, so we’re confident this new SKU will give shoppers another reason to step through the doors of an independent store.

“Following the success of Ribena’s recent redesign across other formats, we’re bringing the brand’s fruity new look to our cartons range too. The vibrant packaging design has been proven to increase purchase intent, so is set to boost carton sales for retailers over the coming months.”

The new cartons are available to buy exclusively in the wholesale channel now, alongside the rest of the redesigned Ribena cartons range, at a case price of £6.46 for 24 and an RRP of £0.69 each.

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