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product news: McVitie's unveils Halloween cakes range

John Wood ·

McVitie’s has launched a cakes range, with new-look Halloween inspired packaging and content full of expected and unexpected ingredients to cater for Trick or Treaters, lunchboxes or party foods.

The range comprises McVitie’s Hobnobs Eerie Eyeball Teacakes, McVitie’s Jaffa Freaky Cake Bars, McVitie’s Jaffa Lemon and Slime Cake Bars and McVitie’s Hobnobs Toffee Apple Flapjacks.

All the products will be available across both grocery and convenience for £1.

Ailsa Duguid, brand manager, McVitie’s Cake Company, commented: “We’re confident our new range for Halloween will catch the eyes of shoppers as they look to stock up on delicious treats this Halloween.

“With Halloween continuing to be one of the top three seasonal events on the retail calendar, this is a fantastic opportunity for retailers to capitalise on, especially in the cake aisle.”

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