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Simply adds chicken
Published:  06 September, 2006

Birds Eye has added two new chicken recipes to its Simply frozen food range.

The products consist of 100% whole chicken breasts, covered either in breadcrumbs infused with rosemary & sage or a lightly seasoned crumb. Rrp is £2.29 for a 300g pack of two.

The range is supported by a £1.5m marketing campaign - part of a total £21m spend for the entire Birds Eye brand this year. Activity will include press and poster ads, direct mail and sampling at roadshows.

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