Forecourt Trader

Toblerone's adult move

06 September, 2006
Page 50 
Toblerone One by One five varieties, has a new pack design to give a more premium, adult look.
The brand is said to have grown 38% year on year and is aimed at sharing and gifting occasions. Packs include a mix of flavours to suit most tastes, all individually twist-wrapped. Flavours include classic milk, white and dark chocolate Toblerone chunks, as well as praline-centred and 'snowtop' chunks with a white chocolate peak.The 200g packs are said to be most suitable for convenience retailers and have a rrp of £2.7901242 236101