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product news: Big Bear Confectionery adds limited edition

John Wood ·

Big Bear Confectionery has announced a new limited-edition variant to be introduced to its Fox’s Glacier range: Fox’s Glacier Berries.

Inspired by fresh, fruity flavours, the special-edition mixed bags contain three different flavours: blueberry, cranberry and gooseberry. The 200g sharing bags will be on sale until the end of the year.

Andrew Ovens, marketing manager at Big Bear Confectionery, said: “After the success of our Fox’s Glacier Ice Cream Favourites limited edition variant, which was available throughout the summer, we decided to offer Fox’s fans another special flavour to look out for.

“Berry flavours have seen huge popularity across a number of categories in recent years, so we saw this as a great area for NPD. Combining classic blueberry with more unexpected cranberry and gooseberry flavours, we’re confident the trio of flavours will be a hit with consumers looking to try something new this autumn.”

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