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product news: Britvic launches £2m J₂O campaign

John Wood ·

J₂O is giving shoppers the chance to win glittering prizes this Christmas with a multisensory, festive quiz to challenge friends and family.

Merry Quizmas, which is played on Facebook Messenger, features audio, video and picture rounds. Competitors need to answer 10 questions correctly to be in with a chance of winning vouchers, which are redeemable in a number of retail and foodservice outlets.

Launching in October and running throughout the festive period until the new year, Merry Quizmas will be promoted on seasonal packs of J₂O which will include the return of the limited edition Glitter Berry variant.

The on-pack Christmas promotion and iconic packaging design will be supported by a £2m marketing campaign that includes a combination of outdoor, digital and activation across point of purchase.

Kevin McNair, marketing director at Britvic GB, commented: “This year, we are building on the success of the brand, bringing flavour and personality together and reminding shoppers why J₂O is at the heart of key Christmas social moments.

“We know that people love playing games at Christmas time and Merry Quizmas has been designed to be a shareable experience to help people re-discover their competitive streak when it comes to game playing.”

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