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product news: Nākd revamps breakfast bars range

John Wood ·

Natural Balance Foods is offering retailers the chance to grab a bigger share of morning sales with the revamped Nākd Breakfast Bars range.

New recipes for each of the four breakfast inspired flavours – Banana Bread, Apple Danish, Berry Bliss and Cocoa Twist – has resulted in the introduction of gluten-free oats.

Marina Love, marketing director for Natural Balance Foods, said: “There are 21 billion breakfast occasions a year, but habits are changing. One in 10 are now eaten on-the-go with consumers aged between 24 and 44 over-indexing in on-the-go breakfast occasions and they’re looking for new, healthier breakfast solutions that are convenient and delicious.

“Our new Nākd Breakfast Bars offer retailers the perfect opportunity to increase grab-and-go breakfast sales and we’d recommend they place the bars in impulse locations and alongside other morning goods to drive breakfast occasions in their stores.”

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