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product news: Pop Works & Company extends range

John Wood ·

Pop Works & Company is launching ‘Glazed & Glory’ and ‘Drizzled Delights’ popcorn variants to tap into the ‘Sweet Treat’ and ‘Pure Indulgence’ occasions.

The line-up includes three flavours for Glazed & Glory, which are Strawberry Cheesecake, Sticky Toffee Pudding and Toffee Apple and three for Drizzled Delights, which are Milk Chocolate & Caramel, Dark & Milk Chocolate and Dark Chocolate & Orange.

The packaging, which differs across the two variants, is colourful to maximise standout on-shelves,

Thomas Barkholt, marketing director at PepsiCo, commented: “We’re committed to driving innovation into the market and delivering products which are able to provide a unique point of difference for shoppers and retailers. With these innovations we would like to showcase the brand’s commitment to pushing the boundaries to deliver an indulgent multi-sensory taste experience.

“Just as we do with all of our products, early stage sensory and consumer product insights have highlighted strong appeal for both Glazed & Glory and Drizzled Delights, so we’re confident that they will be a hit with shoppers in-store.”

The new packs have an RRP of £1.70 for Glazed & Glory and £2.00 for Drizzled Delights.

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