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product news: Pringles brings back Christmas variants
Published:  08 September, 2017

Pringles is bringing back its range of Christmas flavours in a new gift wrap designed can.

This October, Xmas Turkey and Pigs in Blankets flavour Pringles will be back in stores.

The cans have a limited edition festive wrap design that features a gift tag on the packaging for consumers to personalise during the holidays.

For the first time the Christmas theme will appear on the top four SKUs in the Pringles portfolio; Original, Sour Cream and Onion, Salt & Vinegar and Texas BBQ Sauce.

Pringles is asking consumers on social media who they would like to #GetTogether with over Christmas encouraging consumers to share a picture of their festive cans for a chance to win a variety of prizes.

Pringles is supporting the Christmas activity with a full marketing campaign which includes store experiential and a four-week TV campaign.

UK and ROI senior brand manager for Pringles, Rebecca Worthington, said: “Eighteen per cent of shoppers would like to see more limited edition Christmas products to help them with their food and grocery shopping over the festive period.

“Our festive flavours are incremental to the category and that’s why Pringles has brought the limited edition flavours back for 2017, due to popular demand as we know consumers love them.”