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product news: Tyrrells partners women's rugby

John Wood ·

The Rugby Football Union (RFU) has announced Tyrrells as title partner for the new women’s domestic competition, with the official name of the competition now the Tyrrells Premier 15s.

Tyrrells Premier 15s will kick off on 16 September, with 10 teams competing to take home the inaugural title.

The competition will operate in a league format with home and away fixtures. The top four teams will progress to semi-finals played over two legs, culminating in a final on the 29 April.

The new three-year partnership sees Tyrrells investing significantly alongside the multi-million-pound commitment from the RFU into the Tyrrells Premier 15s.

The new partnership also sees Tyrrells become the Official Crisps of England Rugby, benefitting from a range of partnership rights, and an exclusive supplier to Twickenham Stadium.

Adam Draper, marketing director Amplify Snack Brands Europe, said: “We are really proud that Tyrrells is now league sponsor of the inaugural elite woman’s rugby competition, Tyrrells Premier 15s, and the Official Crisps of England Rugby. This partnership is a union of two much loved and iconic English brands and we look forward to delighting our consumers by bringing this partnership to life on-pack and in our brand communications over the next three years.

“The inaugural Tyrrells Premier 15s competition is a great opportunity to inspire more women to take part in rugby. We hope that with our support, the Tyrrells Premier 15s will help the RFU increase participation and interest in the women’s game, building upon the current and, we hope, future success of the England Women’s rugby team.”

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