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product news: Mondelez previews Christmas offer

John Wood ·

This year Mondelez International has bigger plans than ever for Christmas with the return of the Milk Tray Man, a 10m spend for its Cadvent campaign, NPD in both chocolate and candy, and for the first time, it will offer Cadbury biscuits within its portfolio.

The company also has a number of new product lines for 2017, including the Cadbury Snow Bites carton. The Christmas novelty will now be available in a self-eat format for Christmas 2017 with an rrp of 60p.

Also new is Maynards Bassetts Jelly Snowmen, a sharing bag of snowman shaped jellies with an rrp of 1.32.

Cadbury Snow Bites Cracker is a novelty gifting pack including four Snow Bites bags with a 2.99 rrp.

Cadbury Heroes Cracker is another novelty gifting pack including popular Heroes chocolates; Cadbury Dairy Milk chunks, Cadbury Dairy Milk Caramel chunks, Cadbury Wispa chunks and Cadbury Fudge chunks, with an rrp of 2.99.

There will also be a Cadbury Fudge Minis tube, meaning Fudge joins family favourites Cadbury Dairy Milk Freddo Faces and Cadbury Dairy Milk Buttons in the tube format .

Maynards Bassetts Juicy Chews Festive Jar features Maynards Bassetts first soft-filled candy housed in a novelty themed penguin jar.

Also new for Christmas is a revised pack of Cadbury Milk Tray now with a double layer to improve shelf layout.

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