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product news: Pot Noodle adds new flavours

John Wood ·

Pot Noodle has launched two new flavours inspired by popular dishes from across the globe.

Chicken Korma and BBQ Pulled Pork have been selected to tap into the growing trend of world food, while appealing to consumers who are looking to enjoy a quick-to-make tasty hot snack.

The new flavours will be supported by a £3m marketing campaign in line with the ‘You Can Make It’ Pot Noodle activity.

Monique Rossi, Pot Noodle marketing manager at Unilever UK, said: “Pot Noodle is a trusted and much-loved brand, with over three Pot Noodle’s sold every second in the UK. We expect these new flavours to excite our loyal Pot Noodle fans who are looking for something new to try; as well as attracting new consumers to the category who are looking for a quick and tasty hot snack inspired by world food recipes. The new variants tie in with our ongoing commitment to help give our ambitious consumers tasty and delicious food in four minutes.”

The new variants also benefit from an updated design featuring a textured effect and vibrant colour palette to provide optimum standout on-shelf.

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