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product news: Lambrini introduces limited edition wrap

John Wood ·

Lambrini is seeking to add some colour to the perry category with a limited-edition wrap for its 1.5ltr Original bottle, for summer 2017.

The new-look bottle is wrapped in a butterflies and flowers motif to bring a seasonal touch to Lambrini’s packaging during the summer peak.

The new SKU will be available in both standard and Price-marked packs from July stocks last.

Michelle Chadwick, senior marketing controller for Lambrini at Halewood Wines & Spirits, commented: “This trading period is an important time for many drinks brands and there’s lots of noise to cut through. By creating seasonally relevant limited edition packaging designs, Lambrini has differentiated itself and enhanced shelf standout during this period.

“We saw great success with the limited-edition, love-inspired line, so we’re confident this initiative, which reinforces the brand’s fun and playful personality, will excite both loyal and new consumers.

The limited-edition design will be part of wider PR and social media activity for Lambrini.

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