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product news: Quaker Oats introduces Quaker to Go range

John Wood ·

Quaker Oats is expanding its offering with a range of Porridge To Go Breakfast Squares and Fruit & Oat Squeeze pouches.

Both products will form part of the new ‘Quaker To Go’ range and will be available from mid-July catering for consumers looking for a satisfying, handheld breakfast solution without compromising on the taste or health benefits of Quaker.

Porridge To Go Breakfast Squares are made with wholegrain oats, providing fibre and calcium as well as the same amount of oats as a bowl of porridge.

They have no artificial flavours, colours or preservatives, and the packs are available in two flavours: Golden Syrup, and Strawberry, Raspberry & Cranberry.

Porridge To Go features microwaveable packaging that enables consumers to enjoy the product warm in 10 seconds. The Porridge To Go Breakfast Squares can be purchased in two formats: single-serve 55g packs (RSP: £0.75) and a duo pack of two 55g packs (RSP: £1.39).

In addition, Fruit & Oat Squeeze pouches will be re-launching with a new recipe made using a combination of natural yoghurt, fruit and oats with no added sugar.

Alessandra Zorzitto, Quaker Oats brand manager, commented: “We are delighted to be bringing Porridge To Go to stores as well as the Fruit & Oat Squeeze pouches with a new and improved recipe. With an increasing number of people looking for breakfast options that are healthier yet convenient, ‘Quaker To Go’ caters for this demand and we anticipate the new range will be popular for those looking for a wholesome, satisfying and portable breakfast to kick-start the day.”

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