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product news: Walkers extends Oven Baked range

John Wood ·

Walkers is introducing a new Fusions variation to its Oven Baked range.

The new snack is made with real ingredients that are baked in and topped with a fusion of flavours targeting those looking for a mouth-watering taste experience.

The portfolio offers the oven baked taste, which has 50% less fat than standard potato chips on average, in three fusion flavours: Thai Chilli & Lime; Spicy Tomato & Herbs; and Cheddar & Red Pepper. All three flavours are available in multipacks with the latter two also available in a single serve format.

Thomas Barkholt, marketing director at PepsiCo, commented: “We are delighted to have seen customers convert to Walkers Oven Baked when looking for healthier snacking options and we want to offer the same oven baked goodness, in more exotic flavour combinations. With consumers seeking convenient, healthy food with substance, we are confident that this new range will appeal to customers looking for an exciting snacking option.”

The range will have a RSP of £0.70 for the single serve packs and £1.80 for the multipacks, and will be supported by TV advertising during July and August.

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