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Asti is latest to join I Heart wine portfolio

Asti is joining Copestick Murray's flagship I Heart range, which continues to perform strongly and is now a top 20 UK wine brand and worth £46m. Indeed I Heart Pinot Grigio and I Heart Prosecco are the UK's favourite wines in the impulse sector (Nielsen data).

Three regional wines a Sauvignon Blanc, a Malbec and a Rioja were recently added to the range.

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