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Product news: Rockstar promotion links with Baywatch film

John Wood ·

AG Barr is backing its big can flavoured energy brand Rockstar, with one of its biggest on-pack promotions linked to Baywatch, the action-comedy film launching this summer.

The new Baywatch movie will be released in UK cinemas everywhere from May 29.

Rockstar’s Baywatch on-pack promotion, which runs from April to June, offers shoppers the chance to win the Ultimate VIP Miami Experience, including pool party and luxury yacht trip, as well as daily prize bundles, via a ring pull winning code mechanic.

The on-pack tie-up will run across Rockstar Xdurance and Rockstar Guava, the two best-selling flavours, and on a new, limited edition flavour, named Beach Blend. It will feature on both plain and 99p price-marked 500ml cans, (available in outers of 12).

“Baywatch will be one of the hottest and biggest films releases of 2017 and we are excited to be partnering Rockstar with such a phenomenon,” said AG Barr marketing director Adrian Troy.

“It is a perfect fit for the brand and energy drink consumers will love it. The on- pack offer will help drive overall sales of energy drinks, so our advice to retailers is to stock up on the two best-selling flavours in the category bar none, Rockstar Xdurance and Rockstar Punched as well as our limited edition flavour, Beachblend.”

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