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Shining sales success

03 July, 2006
Page 42 
Summer is a key selling period for torches, when outdoor activities such as camping and caravanning can boost sales by more than 40%. Manufacturer Energizer is therefore urging retailers to stock up. The company says it is important to stock up with branded offerings as consumers buy on the basis of quality and performance and are prepared to pay more for a brand. Energizer recommends that forecourts stock the following products: the Duo 4AA, a regular torch and lantern in one; the Headlight 3LEDs and the Waterproof 2AA.