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Product news: Quaker Oats introduces overnight pots
Published:  12 April, 2017

Quaker Oats is introducing a new Overnight Oats pot, which is made by adding milk in the evening, refrigerating and consuming chilled in the morning.

The new format is designed to help retailers tap into the popularity of Overnight Oats, with 35% of people already aware of this trend.

Quaker also says there is a huge opportunity for retailers to drive sales in the summer months outside of the usual season for porridge with this new format being chilled.

The new pots are available now in two flavours, Blueberry & Cranberry and Red Apple, with an Rsp of 99p each.